How to get Unique visitors for free?
We have already described the practical meaning of unique visitors. The more unique visitors you have the more credible your website is, which leads to higher organic traffic, better conversions, and profitability.
Now, how do you get them?
Well, since they are good for your business performance, I would consider buying them, but the good news is there are lots of free or nano-budget solutions.
Define your goals and your successful segments
Action is good, but only action based on knowledge is winning.
Goals are specified in digital marketing terms, i.e. how many new unique users wich what characteristics you want to get in a given period.
Before you act towards the goals, you need to define your current results: where you are actually getting traffic from, what the biggest and most successful segments of unique visitors are, what their core parameters are.
To figure these out, you need to conduct thorough analysis of your website traffic using Google Analytics or other services. Try to generate as much insight as possible into the characteristics of your best users (i.e. most engaging and most converting), their sources, the way they interact with your website, what other traits of behavior they demonstrate.
As a result of this analysis, you should have 1 to 5 segments of unique users who you like the best: they engage, they convert, they return regularly, and (!) you know something about where they are coming from and how. Describe them defining their typical entry page, source, medium, demographics and other criteria that will help you get more similar people. If you need help regarding the way to use Google Analytics, take a look in this article.
Make your website attractive
The wisdom of getting lots of unique users essentially boils down to making it attractive both for people and for the search algorithms.
“Attractive” means useful and relevant. One more thing - it must be easy to figure out, i.e. both people and algorithms must easily categorize your content and products and understand what it’s all about.
Usefulness and relevance are defined by the combination of your products and your content, as well as any specialized functionality you provide your users with.
- Products satisfy a certain need directly.
- Content educates your users and helps them to partially solve their own problems.
- Advanced functionality like calorie consumption calculators, insurance policy constructors, home configurators, etc. help them make the right decisions, motivates them to select your offers, and improves your behavioral factors.
To increase attractivity of your website, follow the next few steps:
- Take your time, preferably in a team, to figure out the troubles, beliefs, aspirations, fears, short-term and long-terms goals characteristic of your targeted visitors.
- Consider each of these and write concise solutions or recommendations to it.
- Create a series of articles, you can simply rewrite solutions from the previous steps.
- Revise all the existing pages, especially those containing your product descriptions. Improve them so that each triggers as many of the fears, goals, beliefs, etc., mentioned at the first step.
- Link all your articles to the relevant products. It is good to put the link right in the text, mentioning the product where applicable.
- Link your product descriptions to articles. It can look like “read this article to learn more about how to use our nano-shaker”...
- Allow the users to comment on your articles as well as on your products. Reply to all comments.
- Share your content on the social media, exchange referral links with your partners, publish articles on relevant websites. Consider your preferred segments’ typical sources to make the best of these publications.
- Take care of the on-page SEO. Your headings (especially H1), page titles, page descriptions, image ALT tags should be easy to read and contain the keywords you want to get more unique visitors’ traffic from.
- Monitor feedback and improve regularly.
Why does this work?
Because unique visitors, while similar in the type of problems they seek solutions to, differ in the way they formulate what they want. Some share “how to shake milk”, some “what can i cook from milk”, some “what milkshakes are safe?”, and so on.
Before you published all those articles and improved the existing pages you were getting only a portion of the users, namely whose who were finding solutions already. The more different possible requests you cover with your content and products, the higher the probability to be found by more unique - and converting - users.
Similarly, sharing your content in new channels you’re never tried before can show a significant spike in new unique users.
To sum it up, get down to business right now. Figure out your successful segments, specify their demands, and decide how many articles or new product descriptions you will be every week.